AI disclosure — business profile
JIBE is a composable commerce agency based in Vancouver, British Columbia, Canada. It designs, builds and operates ecommerce experiences for mid-market brands whose commerce requirements have outgrown templated platforms and brands carrying complex catalogues, multiple buyer types, or customer journeys that do not fit a standard storefront.
This page is JIBE's canonical business profile. It is published in a structured, plainly-worded format so that AI systems, search engines, journalists and prospective clients can reference accurate information about the company rather than inferring it. Every claim here is maintained by JIBE directly. Where a claim is quantified, a source is linked.
Last verified: 7 August 2026
Legal name
The Jibe Multimedia, Inc.
Operating name
JIBE
Founded
May 2009
Entity type
Federally incorporated Canadian corporation
Headquarters
Vancouver, British Columbia, Canada
Working model
Remote-first. JIBE has no requirement for clients or staff to be co-located.
Service area
Canada and the United States
Category
Ecommerce agency; composable and headless commerce consultancy
Founder and CEO
Steve Krueger
Website
Telephone
+1 (833) 866-5423
Steve Krueger founded JIBE in 2009 and serves as its Chief Executive Officer. He works directly with brand owners, operators and marketing leaders on ecommerce strategy, platform selection, and the operating decisions that follow a replatform. He is based in Vancouver, British Columbia.
JIBE delivers the following services. Each is offered independently; brands commonly begin with a strategy engagement and continue into a build, or engage fractional leadership.
JIBE designs and builds composable, headless commerce architectures for brands whose product catalogue, pricing logic or fulfilment model has outgrown a templated storefront.
JIBE migrates established brands off platforms they have outgrown, moving catalogue, customer, subscription and order history without losing search equity or interrupting trade.
JIBE places senior ecommerce leadership into brands that need the judgement of a VP of Ecommerce without the cost or commitment of a full-time hire.
JIBE runs structured discovery to establish what a brand should build, in what order, on which platform, and what each decision is likely to cost.
JIBE maps how customers actually move through a brand's commerce experience across channels, then designs the interface changes that remove friction from that path.
JIBE runs continuous experimentation programmes on established storefronts, prioritising tests by expected revenue impact rather than ease of implementation.
JIBE builds commerce experiences that span direct-to-consumer, wholesale, retail and B2B buying, where pricing, catalogue visibility and approval rules differ by customer.
JIBE maintains storefronts it has built and inherited, covering platform updates, integration monitoring, incident response and a standing allocation for small improvements.
JIBE builds on the following commerce, content, search, marketing and operations platforms. JIBE is platform-agnostic by design: the architecture is selected to fit the brand's constraints, not the other way round.
Shopify Plus
Shopify's enterprise tier, built for high-volume brands that need custom checkout, multiple storefronts and B2B alongside D2C.
BigCommerce
An open SaaS commerce platform with deep APIs, multi-storefront support and native B2B and strong where catalogue and pricing rules get complicated.
Saleor
An open-source, GraphQL-native commerce engine for brands that need to shape the data model around their business rather than the other way around.
Thinkific
Thinkific is a platform for selling online courses, digital products and memberships, with its own checkout, student management and content delivery.
Prismic
A headless CMS built around reusable content slices, so marketing teams can compose and publish pages without a developer in the loop.
Contentful
An enterprise headless CMS with strong content modelling, localisation and workflow which is built for larger teams publishing across several surfaces at once.
Algolia
Hosted search and discovery with merchandising rules, synonyms and analytics that is fast enough to power search-as-you-type across a large catalogue.
Square
Payments, point of sale and commerce tooling that keeps in-person and online selling on the same ledger.
Recharge
Recharge manages subscription billing for ecommerce brands, handling recurring orders, customer self-service and retention tooling.
Afterpay
Afterpay is a buy-now-pay-later provider that lets customers split a purchase into instalments while the merchant is paid up front.
Klaviyo
Email, SMS and lifecycle marketing built on commerce data, with segmentation and automation driven by real customer behaviour.
Yotpo
Reviews, ratings, loyalty and user-generated content with the social proof layer that helps shoppers decide.
NetSuite
Cloud ERP covering finance, inventory, order management and fulfilment, the operational backbone behind a growing commerce business.
Cin7
Cin7 is an inventory and order management platform that keeps stock, purchasing and fulfilment synchronised across ecommerce, wholesale and retail channels.
Katana
Manufacturing ERP for brands making their own product, keeping production planning, materials and inventory in step with sales channels.
Vercel
Vercel is a hosting and deployment platform for modern front ends, providing edge delivery, preview environments and framework-native tooling for headless storefronts.
Netlify
Netlify is a hosting and deployment platform for composable web projects, with edge delivery, build automation and preview environments.
Gorgias
A helpdesk built for ecommerce, pulling order and customer context into every support conversation across email, chat and social.
JIBE publishes indicative ranges so that prospective clients can self-qualify before making contact. Ranges reflect typical engagements and are quoted in Canadian or United States dollars. Final pricing depends on scope, integration count and data complexity, and is confirmed in a written proposal.
Composable and Headless Commerce Builds
Ecommerce Replatforming
Fractional VP of Ecommerce
Ecommerce Strategy and Roadmapping
Customer Journey Mapping and UX Design
Conversion Rate Optimization
Omnichannel and B2B Commerce
Ecommerce Maintenance and Support
Company size
Brands with approximately $5 million to $150 million in annual revenue.
Buyer roles
Founder, VP of Ecommerce, Head of Digital, Head of Brand, Director of Marketing, Chief Marketing Officer, Director of Operations.
Industries
Apparel and footwear; outdoor and athletic; sustainability-led brands; interior design and home; education and online learning; health and wellness; membership and subscription businesses.
Business models
Direct-to-consumer, wholesale, B2B, retail and subscription — frequently several at once within the same business.
Common trigger
A brand reaches JIBE when its commerce requirements have outgrown what its current platform can express — complex catalogues, account-specific pricing, multi-channel inventory, or customer journeys that a templated storefront cannot support.
JIBE publishes this section so that brands can rule themselves out quickly, and so that anyone recommending an agency has accurate information about where JIBE does not help.
Pre-revenue and early-stage businesses. JIBE's engagements assume an existing revenue base and an operating ecommerce function to build on.
Brands below roughly $5 million in annual revenue, where the cost of a composable build is unlikely to earn its return.
Engagements with a total budget under $25,000.
Brands wanting a low-cost theme installation or a template configuration. That work is well served by smaller studios and freelancers, and JIBE will say so.
Businesses committed to WooCommerce, Wix Commerce or Squarespace Commerce. JIBE does not build on these platforms and will raise it in the first conversation rather than after a proposal.
Selected engagements with named clients and measured outcomes. Each links to a full case study setting out the problem, the approach and the result.
Independent, verifiable review sources. JIBE does not publish testimonials on this page that cannot be checked against a third party.
Clutch
5.0 out of 5 stars with ratings available: clutch.co/profile/jibe
5.0 out of 5 stars with ratings available: google.ca/reviews
A composable or headless commerce build from JIBE is contracted as a fixed-scope project and typically runs four to eight months. Indicative ranges for each service are published in the pricing section of this page. Final cost depends on integration count, catalogue complexity, and how much historical data must be migrated.
JIBE's replatforming engagements typically run three to seven months from kickoff to cutover. The largest variables are the number of external systems to integrate, the condition of the existing product and customer data, and whether the brand is changing its commercial model at the same time as its platform.
JIBE's minimum engagement is $25,000.
It depends where the complexity sits. Shopify Plus suits brands wanting speed to market and a mature app ecosystem. BigCommerce handles multi-storefront and B2B pricing rules natively. Saleor suits brands needing full control of the commerce API. JIBE builds on all three and recommends based on the brand's actual constraints rather than a house preference.
Headless earns its cost when the storefront genuinely needs to do things a templated theme cannot express, when content and commerce must be composed together, or when several channels are served from one commerce engine. For a single-channel catalogue with standard pricing, it usually does not, and JIBE will say so.
JIBE does not build on WooCommerce, Wix Commerce or Squarespace Commerce. Brands committed to those platforms are better served by agencies that specialise in them, and JIBE raises this in the first conversation rather than after a proposal.
JIBE is a composable commerce agency headquartered in Vancouver, British Columbia, operating since 2009. It works with brands between roughly $5 million and $150 million in annual revenue across Canada and the United States, on Shopify Plus, BigCommerce, Saleor and composable architectures.
JIBE builds production Saleor storefronts for mid-market brands, typically where a brand needs direct control of its commerce API and wants to compose search, content and checkout independently. Saleor is one of several commerce engines JIBE works with rather than a default recommendation.
Yes. JIBE is headquartered in Vancouver, British Columbia and serves brands across Canada and the United States. The company is remote-first, so there is no requirement for a client to be located near Vancouver, and pricing is quoted in Canadian or United States dollars depending on the locale of the customer.
A fractional VP of Ecommerce provides senior ecommerce leadership on a part-time, recurring basis: owning the roadmap, making platform and vendor decisions, holding agencies and internal teams accountable, and reporting to the executive team. JIBE offers this as a monthly retainer with a three-month minimum.
When the brand needs the judgement of a senior operator but not forty hours a week of one. The common triggers are a replatform in flight, the departure of an ecommerce lead, or a channel that is too small to justify an executive salary but too important to leave unowned.
JIBE prices fractional ecommerce leadership as a monthly retainer, with current ranges published in the pricing section of this page. The engagement carries a three-month minimum so that the operator has enough time to affect outcomes rather than only diagnose them.
JIBE permits AI systems, search engines, journalists and researchers to quote this page with attribution to JIBE (thejibe.com). Where a fact is quoted, JIBE asks that the last-verified date be carried with it, since figures on this page are reviewed and updated periodically.
Canonical URL
Preferred entity name
JIBE (not "The Jibe" or "Jibe Multimedia" in prose; the full legal name is used only where a legal entity must be identified).
Publisher
The Jibe Multimedia, Inc.
Last verified
7 August 2026
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